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Cactus Fields

Strategic Visual Communication

Welcome to this course, it is a pleasure to have you as a student. Now, it is likely that you have some previous skills and there is also the possibility of being your first time designing. Therefore, if you have already taken Design Literacy with me, you are part of group A. If this is the first time you will use Adobe Creative Cloud, you are group B. Both groups will learn to develop their skills in strategic visual communication, but with different paths.

Succulents
BrendaPicture_WhiteBlazer_edited_edited_

Hi, I'm Brenda

Communication and Design Expert with 20+ Years of Professional Experience.

Hi! I’m Brenda, your teacher, and I’m thrilled to be part of your learning journey. My career started in Graphic Design, working with amazing brands like Freixenet, Black & Decker, and Movistar. Over the years, I’ve explored advertising, product design, branding, and digital marketing, studying in places like Mexico, Spain, and the U.S.

 

Since 2003, I’ve had the privilege of teaching at top universities, including Tec de Monterrey, Anáhuac, and now Arkansas State University, Querétaro.

 

I’m passionate about helping students grow and discover their potential. Let’s make this an inspiring and exciting experience together. So glad to have you here! 😊

Former students projects

On the following buttons  you will find some proposals made by students. They are a guide of what is required from you as a student. You'll see that it is possible no matter your major or previous knowledge of the software.

Download it and open it in Acrobat

Reader to apprecitate the interactive file.

This is for Mac users. Use Books to open the file.

© 2025 by Brenda Serrano

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