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Strategic Visual Communication
Welcome to this course. It is a pleasure to have you as a student. You may already have some previous design skills, or this may be your first experience working with visual communication. Regardless of your starting point, this course goes beyond learning how to use software. You will learn how to think visually, design meaningful ideas, and make strategic decisions that communicate clearly, effectively, and with purpose. Throughout the course, you will develop a critical eye, strengthen your creative process, and understand how visual design functions as a powerful tool for communication.
Hi, I'm Brenda
Hi! I’m Brenda, your professor, and I’m delighted to be part of your learning journey. My professional career began in Graphic Design, where I had the opportunity to work with well-known brands such as Freixenet, Black & Decker, and Movistar. Over the years, my work has expanded into advertising, product design, branding, and digital marketing, supported by academic and professional experiences in Mexico, Spain, and the United States.
Since 2003, I have had the privilege of teaching at leading universities, including Tecnológico de Monterrey, Universidad Anáhuac, and now Arkansas State University, Querétaro.
I am passionate about supporting students in their professional growth and helping them discover their creative potential. I look forward to making this course an engaging, inspiring, and meaningful experience for all. I’m very glad to have you here.
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